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A story behind every label

Proof-it is an interactive technology that can be concealed discreetly within FMCG products, from premium spirits to luxury watches. The Proof-it digital tag systems enable any mobile device to scan, claim and authenticate a product. The tag also enables a brand’s to curate a bespoke portal of owned content to directly engage and inspire consumers. Each tag is unique and provides real-time engagement data and insights on consumer behaviour throughout the life-cycle of the product.

HighSpirit created the identity and brand world to help communicate the product benefits and behaviour to prospective buyers in the FMCG space.