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Celebrating Tuscany’s finest flavours

Premier Cru is a new super premium expression from Bombay Sapphire. This new gin celebrates the provenance and quality of one of its key botanical ingredients, sustainably sourced juniper berries from Tuscany. HighSpirit produced the global master creative including, the launch film, drinks lifestyle photography and campaign key art. The film and photography was shot on location in the foothills of Tuscany with the fourth generation family of Juniper growers.